{"id":11952,"date":"2025-10-06T20:44:38","date_gmt":"2025-10-07T00:44:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/from-relevancy-to-roas-nestle-and-roku-capture-sales-with-ctv\/"},"modified":"2026-05-09T13:52:07","modified_gmt":"2026-05-09T17:52:07","slug":"from-relevancy-to-roas-nestle-and-roku-capture-sales-with-ctv","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-relevancy-to-roas-nestle-and-roku-capture-sales-with-ctv\/11952\/","title":{"rendered":"From Relevancy to ROAS: Nestl\u00e9 and Roku Capture Sales With CTV"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Relevance is the bridge between awareness and ROAS. Nestl\u00e9, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth. Learn how data, AI, and innovation make media more relevant, more measurable, and more impactful. See how to scale CTV beyond mass reach to generate sales lift and prove bottom-line results\u2014even in a fragmented world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Relevance is the bridge between awareness and ROAS. Nestl\u00e9, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth.<\/p>\n","protected":false},"author":7,"featured_media":11953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,10],"topics":[2],"class_list":["post-11952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Relevancy to ROAS: Nestl\u00e9 and Roku Capture Sales With CTV | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-relevancy-to-roas-nestle-and-roku-capture-sales-with-ctv\/11952\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Relevancy to ROAS: Nestl\u00e9 and Roku Capture Sales With CTV\" \/>\n<meta property=\"og:description\" content=\"Relevance is the bridge between awareness and ROAS. 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