{"id":11954,"date":"2025-10-06T20:47:08","date_gmt":"2025-10-07T00:47:08","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/brand-values-must-be-unshakable\/"},"modified":"2026-05-09T13:51:55","modified_gmt":"2026-05-09T17:51:55","slug":"brand-values-must-be-unshakable","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/brand-values-must-be-unshakable\/11954\/","title":{"rendered":"Brand Values Must Be Unshakable"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From divestment to investment, from boycotts to unwavering support, one thing is clear: consumers are tired of trying to deduce what brands stand for and just want clarity so they can make their own decisions. This panel of ad-marketing professionals will address how brands must be clear about their foundational values (whatever they may be). We will discuss how standing behind core brand values, no matter which way the wind blows, is always good business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From divestment to investment, from boycotts to unwavering support, one thing is clear: consumers are tired of trying to deduce what brands stand for and just want clarity so they can make their own decisions.<\/p>\n","protected":false},"author":21,"featured_media":11955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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