{"id":11967,"date":"2025-10-06T21:08:18","date_gmt":"2025-10-07T01:08:18","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/fandom-where-sports-meets-culture-24-7\/"},"modified":"2026-05-09T13:49:46","modified_gmt":"2026-05-09T17:49:46","slug":"fandom-where-sports-meets-culture-24-7","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/fandom-where-sports-meets-culture-24-7\/11967\/","title":{"rendered":"Fandom: Where Sports Meets Culture 24\/7"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sports fandom has gone way beyond the stadium. Today\u2019s fans are living it 24\/7 \u2013 bingeing highlights on TikTok, following players across leagues and teams, rocking jerseys like high fashion, trading cards like NFTs, and even turning to podcasts and betting apps to stay connected.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In this session, Justin Sternberg from Fanatics Advertising will unpack how sports have become one of the biggest engines of pop culture and what that means for brands. From LeBron to Messi Mania to Caitlin Clark breaking the internet, fans are following players like influencers and treating jerseys, gear, and merch as cultural currency. As Pop Culture consistently evolves, there has always been one constant \u2013 fandom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports fandom has gone way beyond the stadium.<\/p>\n","protected":false},"author":7,"featured_media":11968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-11967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fandom: Where Sports Meets Culture 24\/7 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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