{"id":11970,"date":"2025-10-06T21:10:47","date_gmt":"2025-10-07T01:10:47","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/the-fandom-advantage-how-strategies-can-fuel-brand-growth\/"},"modified":"2026-05-09T13:49:37","modified_gmt":"2026-05-09T17:49:37","slug":"the-fandom-advantage-how-strategies-can-fuel-brand-growth","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-fandom-advantage-how-strategies-can-fuel-brand-growth\/11970\/","title":{"rendered":"The Fandom Advantage: How Strategies Can Fuel Brand Growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans. We\u2019ll discuss insight from our research that reveals how embracing fandom principles such as community, identity, gamification, recognition, and personalization allows consumer brands to unlock deeper engagement and lasting advocacy \u2014 particularly among Gen Z, who expect authenticity, interactivity, and participation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans.<\/p>\n","protected":false},"author":7,"featured_media":11971,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-11970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Fandom Advantage: How Strategies Can Fuel Brand Growth | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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