Right now, 40% of internet users are essentially invisible to advertisers\u2014browsing on cookieless platforms where impressions vanish and budgets waste away. That\u2019s not just a tech problem; it\u2019s a growth problem.<\/p>\n\n\n\n\n\n\n\n
In this conversation, John Piccone, Regional President \u2013 Americas at Adform, breaks down what it takes to win in this new reality. Forget chasing clicks\u2014growth today means aligning media to business outcomes, finding the audiences others can\u2019t, and building trust in an industry where transparency is everything. John will share how smart brands are doing more with less, turning fragmentation into opportunity, and unlocking the other 40% of the internet.<\/p>\n","protected":false},"excerpt":{"rendered":"
Right now, 40% of internet users are essentially invisible to advertisers\u2014browsing on cookieless platforms where impressions vanish and budgets waste away.<\/p>\n","protected":false},"author":21,"featured_media":11973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,6],"topics":[2],"class_list":["post-11972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-tech","topics-editorial"],"acf":[],"yoast_head":"\n