{"id":11975,"date":"2025-10-06T21:24:35","date_gmt":"2025-10-07T01:24:35","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/making-marketing-more-human-in-the-age-of-ai\/"},"modified":"2026-05-07T19:40:40","modified_gmt":"2026-05-07T23:40:40","slug":"making-marketing-more-human-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/making-marketing-more-human-in-the-age-of-ai\/11975\/","title":{"rendered":"Making marketing more human in the age of AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center. Join this fireside chat featuring Elizabeth Maxson, CMO of Contentful, and Alice McKown, Publisher of The Atlantic as they discuss how leading teams are amplifying creativity, mastering operational discipline, and closing the optimism\u2013execution gap, while navigating stack sprawl, privacy, and the challenges of infinite content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center.<\/p>\n","protected":false},"author":21,"featured_media":11976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making marketing more human in the age of AI | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/making-marketing-more-human-in-the-age-of-ai\/11975\/\" \/>\n<meta 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property=\"og:image:height\" content=\"794\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/making-marketing-more-human-in-the-age-of-ai\\\/11975\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/making-marketing-more-human-in-the-age-of-ai\\\/11975\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Making marketing more human in the age of 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