{"id":11990,"date":"2025-10-06T13:34:26","date_gmt":"2025-10-06T17:34:26","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/the-playbook-is-dead-marketing-rebuilt-by-ai\/"},"modified":"2026-05-09T14:02:21","modified_gmt":"2026-05-09T18:02:21","slug":"the-playbook-is-dead-marketing-rebuilt-by-ai","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-playbook-is-dead-marketing-rebuilt-by-ai\/11990\/","title":{"rendered":"The Playbook Is Dead: Marketing Rebuilt by AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Advertising isn\u2019t just evolving\u2014it\u2019s resetting. AI has collapsed the funnel, fractured the consumer journey, and shifted power from platforms to algorithms. In this reset era, presence in the prompt is everything, and only those bold enough to rethink the old playbook will earn their place.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Join LiveRamp CEO Scott Howe to explore how AI is rewriting the rules, why data is the essential fuel, and what it takes to win today while preparing for tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising isn\u2019t just evolving\u2014it\u2019s resetting.<\/p>\n","protected":false},"author":7,"featured_media":11991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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