{"id":11995,"date":"2025-10-06T13:40:23","date_gmt":"2025-10-06T17:40:23","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/welcome-to-the-agent-economy-the-rise-of-agentic-marketing\/"},"modified":"2026-05-09T14:01:57","modified_gmt":"2026-05-09T18:01:57","slug":"welcome-to-the-agent-economy-the-rise-of-agentic-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/welcome-to-the-agent-economy-the-rise-of-agentic-marketing\/11995\/","title":{"rendered":"Welcome to the Agent Economy: The Rise of Agentic Marketing"},"content":{"rendered":"\n

The Internet era as we know it is over. Enter the age of autonomous AI agents that generate revenue while you sleep. This session unveils how specialized marketing agents are creating a new economic model where AI workforces outperform human teams 10:1. Learn why enterprises are shifting budgets from software to agent infrastructure, how agent networks compound value through collaboration, and why brands building agent workforces today will dominate tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Internet era as we know it is over.<\/p>\n","protected":false},"author":7,"featured_media":11996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nWelcome to the Agent Economy: The Rise of Agentic Marketing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/welcome-to-the-agent-economy-the-rise-of-agentic-marketing\/11995\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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