{"id":12004,"date":"2025-10-06T14:21:46","date_gmt":"2025-10-06T18:21:46","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/from-campaigns-to-partnerships-how-commerce-media-powers-strategic-growth\/"},"modified":"2026-05-09T14:01:16","modified_gmt":"2026-05-09T18:01:16","slug":"from-campaigns-to-partnerships-how-commerce-media-powers-strategic-growth","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-campaigns-to-partnerships-how-commerce-media-powers-strategic-growth\/12004\/","title":{"rendered":"From Campaigns to Partnerships: How Commerce Media Powers Strategic Growth"},"content":{"rendered":"\n

Commerce media is shifting from a tactical channel to a foundation for long-term growth. Leaders from Uber, Delta and LiveRamp will share how they\u2019re building strategic partnerships focused on customer insights, loyalty, and shared growth. They\u2019ll explore how commerce media and AI unlock intelligence beyond campaigns, helping brands prioritize lifetime value over cost-per-click. Join us to learn how they\u2019re moving from transactional buying to true collaboration.<\/p>\n","protected":false},"excerpt":{"rendered":"

Commerce media is shifting from a tactical channel to a foundation for long-term growth.<\/p>\n","protected":false},"author":7,"featured_media":12005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,16],"topics":[2],"class_list":["post-12004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-retail","topics-editorial"],"acf":[],"yoast_head":"\nFrom Campaigns to Partnerships: How Commerce Media Powers Strategic Growth | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-campaigns-to-partnerships-how-commerce-media-powers-strategic-growth\/12004\/\" \/>\n<meta property=\"og:locale\" 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