{"id":12017,"date":"2025-10-06T14:38:42","date_gmt":"2025-10-06T18:38:42","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/precision-at-scale-unlocking-the-future-of-customer-connection-2\/"},"modified":"2026-05-09T13:59:44","modified_gmt":"2026-05-09T17:59:44","slug":"precision-at-scale-unlocking-the-future-of-customer-connection-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/precision-at-scale-unlocking-the-future-of-customer-connection-2\/12017\/","title":{"rendered":"Precision at Scale: Unlocking the Future of Customer Connection"},"content":{"rendered":"\n

Precision at Scale: Unlocking the Future of Customer Connection: Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.<\/p>\n","protected":false},"author":7,"featured_media":12018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-12017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nPrecision at Scale: Unlocking the Future of Customer Connection | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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