{"id":12019,"date":"2025-10-06T14:41:36","date_gmt":"2025-10-06T18:41:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/rebuilding-the-media-playbook-data-driven-growth-in-an-ai-world\/"},"modified":"2026-05-09T13:59:35","modified_gmt":"2026-05-09T17:59:35","slug":"rebuilding-the-media-playbook-data-driven-growth-in-an-ai-world","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/rebuilding-the-media-playbook-data-driven-growth-in-an-ai-world\/12019\/","title":{"rendered":"Rebuilding the Media Playbook: Data-Driven Growth in an AI World"},"content":{"rendered":"\n

As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation. This session will explore how data and AI are reshaping the media landscape by enabling next-gen capabilities across audience targeting, content optimization, measurement, and automation.<\/p>\n","protected":false},"excerpt":{"rendered":"

As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.<\/p>\n","protected":false},"author":7,"featured_media":12020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-12019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nRebuilding the Media Playbook: Data-Driven Growth in an AI World | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/rebuilding-the-media-playbook-data-driven-growth-in-an-ai-world\/12019\/\" \/>\n<meta property=\"og:locale\" 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