{"id":12025,"date":"2025-10-06T14:52:13","date_gmt":"2025-10-06T18:52:13","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/first-principles-thinking-grounding-ai-and-ad-testing-in-what-actually-matters\/"},"modified":"2026-05-09T13:58:57","modified_gmt":"2026-05-09T17:58:57","slug":"first-principles-thinking-grounding-ai-and-ad-testing-in-what-actually-matters","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/first-principles-thinking-grounding-ai-and-ad-testing-in-what-actually-matters\/12025\/","title":{"rendered":"First Principles Thinking: Grounding AI and Ad Testing in What Actually Matters"},"content":{"rendered":"\n

In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know. <\/p>\n","protected":false},"author":21,"featured_media":12026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-12025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nFirst Principles Thinking: Grounding AI and Ad Testing in What Actually Matters | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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