{"id":12027,"date":"2025-10-06T14:54:50","date_gmt":"2025-10-06T18:54:50","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/transacting-with-purpose-clarity-in-an-increasingly-fragmented-ecosystem\/"},"modified":"2026-05-09T13:58:47","modified_gmt":"2026-05-09T17:58:47","slug":"transacting-with-purpose-clarity-in-an-increasingly-fragmented-ecosystem","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/transacting-with-purpose-clarity-in-an-increasingly-fragmented-ecosystem\/12027\/","title":{"rendered":"Transacting with Purpose & Clarity in an Increasingly Fragmented Ecosystem"},"content":{"rendered":"\n

As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important. Learn how AMC Networks and VideoAmp are working together to leverage the power of a new age of measurement and currency to help brands reach engaged viewers with more relevance and impact than ever before.<\/p>\n","protected":false},"excerpt":{"rendered":"

As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important.<\/p>\n","protected":false},"author":7,"featured_media":12028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,5],"topics":[2],"class_list":["post-12027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"\nTransacting with Purpose & Clarity in an Increasingly Fragmented Ecosystem | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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