{"id":12038,"date":"2025-10-06T15:11:41","date_gmt":"2025-10-06T19:11:41","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/ai-shaping-the-future-of-programmatic-advertising\/"},"modified":"2026-05-09T13:57:47","modified_gmt":"2026-05-09T17:57:47","slug":"ai-shaping-the-future-of-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ai-shaping-the-future-of-programmatic-advertising\/12038\/","title":{"rendered":"AI, Shaping the Future of Programmatic Advertising"},"content":{"rendered":"\n

AI has evolved from simple automation to the driving force behind programmatic advertising. What began as rules-based bidding is now predictive algorithms that optimize in real time, analyze massive datasets, and reveal deeper signals of consumer intent. Today, AI powers smarter audience segmentation, creative personalization, and cross-channel decisioning\u2014reshaping how brands connect with consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"

AI has evolved from simple automation to the driving force behind programmatic advertising.<\/p>\n","protected":false},"author":7,"featured_media":12039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-12038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nAI, Shaping the Future of Programmatic Advertising | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-shaping-the-future-of-programmatic-advertising\/12038\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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