{"id":12052,"date":"2025-10-06T15:29:28","date_gmt":"2025-10-06T19:29:28","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/culture-in-motion-building-b2b-content-that-resonates-and-drives\/"},"modified":"2026-05-09T13:56:39","modified_gmt":"2026-05-09T17:56:39","slug":"culture-in-motion-building-b2b-content-that-resonates-and-drives","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/culture-in-motion-building-b2b-content-that-resonates-and-drives\/12052\/","title":{"rendered":"Culture in Motion: Building B2B Content That Resonates and Drives"},"content":{"rendered":"\n

In a media world saturated with messages, the B2B brands that stand out do more than advertise \u2014 they live inside culture. Join Kieran Kent, CEO of Propeller Group, for a deep dive into how to infuse storytelling, community, and pop culture into content strategies that drive real engagement. This interview will explore how B2B content, events, and brand experiences can bridge siloes in sales and marketing \u2014 and what it takes to make cultural creativity both scalable and strategic.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a media world saturated with messages, the B2B brands that stand out do more than advertise \u2014 they live inside culture.<\/p>\n","protected":false},"author":7,"featured_media":12053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,4],"topics":[2],"class_list":["post-12052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nCulture in Motion: Building B2B Content That Resonates and Drives | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/culture-in-motion-building-b2b-content-that-resonates-and-drives\/12052\/\" \/>\n<meta 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