{"id":12060,"date":"2025-10-06T16:06:01","date_gmt":"2025-10-06T20:06:01","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/"},"modified":"2026-05-09T13:55:53","modified_gmt":"2026-05-09T17:55:53","slug":"beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/","title":{"rendered":"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths\u2014Real-Time CDP Collaboration, Adobe\u2019s clean room solution and part of its wider customer data management offering, Marriott\u2019s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this session, Marriott,  Adobe and Publicis Sapient will unpack how their combined strengths\u2014Real-Time CDP Collaboration, Adobe\u2019s clean room solution and part of its wider customer data management offering, Marriott\u2019s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value. <\/p>\n","protected":false},"author":7,"featured_media":12061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,14],"topics":[2],"class_list":["post-12060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-travel","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe\" \/>\n<meta property=\"og:description\" content=\"In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths\u2014Real-Time CDP Collaboration, Adobe\u2019s clean room solution and part of its wider customer data management offering, Marriott\u2019s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T20:06:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-09T17:55:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-03-at-1.07.35-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe\",\"datePublished\":\"2025-10-06T20:06:01+00:00\",\"dateModified\":\"2026-05-09T17:55:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/\"},\"wordCount\":75,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-03-at-1.07.35-PM.png\",\"keywords\":[\"AWNewYork 2025 Sessions\",\"Travel\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/\",\"name\":\"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-03-at-1.07.35-PM.png\",\"datePublished\":\"2025-10-06T20:06:01+00:00\",\"dateModified\":\"2026-05-09T17:55:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-03-at-1.07.35-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-03-at-1.07.35-PM.png\",\"width\":1480,\"height\":740},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\\\/12060\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/","og_locale":"en_US","og_type":"article","og_title":"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe","og_description":"In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths\u2014Real-Time CDP Collaboration, Adobe\u2019s clean room solution and part of its wider customer data management offering, Marriott\u2019s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/","og_site_name":"AW360","article_published_time":"2025-10-06T20:06:01+00:00","article_modified_time":"2026-05-09T17:55:53+00:00","og_image":[{"width":1480,"height":740,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-03-at-1.07.35-PM.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe","datePublished":"2025-10-06T20:06:01+00:00","dateModified":"2026-05-09T17:55:53+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/"},"wordCount":75,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-03-at-1.07.35-PM.png","keywords":["AWNewYork 2025 Sessions","Travel"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/","name":"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-03-at-1.07.35-PM.png","datePublished":"2025-10-06T20:06:01+00:00","dateModified":"2026-05-09T17:55:53+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-03-at-1.07.35-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-03-at-1.07.35-PM.png","width":1480,"height":740},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-retail-innovation-in-commerce-media-with-marriott-publicis-and-adobe\/12060\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=12060"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12060\/revisions"}],"predecessor-version":[{"id":17874,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12060\/revisions\/17874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/12061"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=12060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=12060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=12060"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=12060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}