{"id":12115,"date":"2025-04-03T17:15:34","date_gmt":"2025-04-03T21:15:34","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/03\/inside-the-journey-towards-advertising-thats-inclusive-by-design\/"},"modified":"2026-05-07T18:14:57","modified_gmt":"2026-05-07T22:14:57","slug":"inside-the-journey-towards-advertising-thats-inclusive-by-design","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/inside-the-journey-towards-advertising-thats-inclusive-by-design\/12115\/","title":{"rendered":"Inside the Journey Towards Advertising That\u2019s Inclusive by Design"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Listen in on a conversation with Currys, winners of this year\u2019s Channel 4 \u2018Diversity in Advertising Award\u2019, to get an inside look at the process of creating an ad that\u2019s accessible to all. Still in the production process, hear about how the brief came to life, the little things that are making a big difference, the challenges and the learnings we can all put into action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen in on a conversation with Currys, winners of this year\u2019s Channel 4 \u2018Diversity in Advertising Award\u2019, to get an inside look at the process of creating an ad that\u2019s accessible to all. Still in the production process, hear about how the brief came to life, the little things that are making a big difference, the challenges and the learnings we can all put into action.<\/p>\n","protected":false},"author":7,"featured_media":12116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,4],"topics":[2],"class_list":["post-12115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inside the Journey Towards Advertising That\u2019s Inclusive by Design | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/inside-the-journey-towards-advertising-thats-inclusive-by-design\/12115\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside the Journey Towards Advertising That\u2019s Inclusive by Design\" \/>\n<meta property=\"og:description\" content=\"Listen in on a conversation with Currys, winners of this year\u2019s Channel 4 \u2018Diversity in Advertising Award\u2019, to get an inside look at the process of creating an ad that\u2019s accessible to all. 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