{"id":12122,"date":"2026-05-04T16:57:23","date_gmt":"2026-05-04T20:57:23","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/05\/04\/building-beyond-london-how-omnicom-media-is-rewiring-the-agency-model-from-newcastle\/"},"modified":"2026-05-04T16:57:23","modified_gmt":"2026-05-04T20:57:23","slug":"building-beyond-london-how-omnicom-media-is-rewiring-the-agency-model-from-newcastle","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/building-beyond-london-how-omnicom-media-is-rewiring-the-agency-model-from-newcastle\/12122\/","title":{"rendered":"Building Beyond London: How Omnicom Media Is Rewiring the Agency Model from Newcastle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As agency networks rethink how\u2014and where\u2014they operate, the traditional \u201cLondon-first\u201d model is starting to show its cracks.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">On this episode of <em>Agency Alchemy<\/em>, Pete Coates, Managing Director of Omnicom Media Newcastle, breaks down what it really takes to build a modern agency footprint from the ground up\u2014and why regional expansion today isn\u2019t about geography, it\u2019s about access: to talent, to clients, and to new ways of working.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">Pete shares the strategic thinking behind launching Omnicom Media in Newcastle from scratch rather than through acquisition, and how that decision unlocked a first-mover advantage in an underserved market. But more importantly, he outlines how the team is reimagining the agency operating model itself\u2014moving beyond outdated structures toward distributed, frictionless teams that prioritize both client outcomes and employee equity.<\/p>\n\n\n\n\n\r\n\n<p class=\"wp-block-paragraph\">From tapping into new talent pipelines and building partnerships with universities, to designing interoperable teams that mirror increasingly distributed client organizations, this conversation explores what \u201cgoing local\u201d actually means in a global network\u2014and why the future of agency growth may depend on getting that balance right.<\/p>\n\n\n\n\n\r\n\r\n<h3 class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/agency-alchemy\/id1794627047\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/66fTTNlOc0t3FksPuspTVq\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/youtu.be\/gsUb1PkQ5vM?si=tLfDdycaWOqj8eru\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\n<iframe title=\"Building Beyond London: How Omnicom Media Is Rewiring the Agency Model from Newcastle\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=qmf4q-1ab5d28-pb&amp;from=pb6admin&amp;share=0&amp;download=0&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=none&amp;btn-skin=60a0c8\" loading=\"lazy\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>As agency networks rethink how\u2014and where\u2014they operate, the traditional \u201cLondon-first\u201d model is starting to show its cracks.<\/p>\n","protected":false},"author":7,"featured_media":12123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[29,23],"class_list":["post-12122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-agency-alchemy","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building Beyond London: How Omnicom Media Is Rewiring the Agency Model from Newcastle | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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