{"id":12125,"date":"2026-05-06T03:20:44","date_gmt":"2026-05-06T07:20:44","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/05\/06\/taking-the-leap-lauren-palmer-on-risk-resilience-and-redefining-sales-leadership\/"},"modified":"2026-05-04T18:22:05","modified_gmt":"2026-05-04T22:22:05","slug":"taking-the-leap-lauren-palmer-on-risk-resilience-and-redefining-sales-leadership","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/taking-the-leap-lauren-palmer-on-risk-resilience-and-redefining-sales-leadership\/12125\/","title":{"rendered":"Taking the Leap: Lauren Palmer on Risk, Resilience, and Redefining Sales Leadership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On this episode of Future is Female, powered by Chemistry, we sit down with Lauren Palmer, VP of Global Agency Partnerships at Interlink, for a candid, energizing conversation about what it really takes to thrive\u2014and lead\u2014in sales today.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Lauren shares her unconventional path into sales, a career she didn\u2019t chase but ultimately mastered, and reflects on the pivotal moments that shaped her 16-year journey across B2B and high-growth tech. From relocating to New York with zero network to scaling Interlink\u2019s North American business into its largest market in under two years, her story is one of risk, resilience, and relentless growth.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But this conversation goes deeper than career milestones. Lauren challenges outdated perceptions of sales as aggressive and transactional, reframing it as a discipline rooted in empathy, problem-solving, and human connection. She opens up about the realities of being a woman in sales leadership, the importance of mentorship, and why emotional intelligence isn\u2019t a weakness\u2014it\u2019s a competitive advantage.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We also explore how AI is transforming sales leadership in real time, from smarter forecasting to more personalized client engagement, and why the future belongs to those who use technology to enhance\u2014not replace\u2014human relationships.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Plus, Lauren shares insights from her WISE Podcast and Sales Revolution community, both focused on elevating women in sales and redefining what ethical, modern selling looks like.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/future-is-female\/id1721553180\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/1nXx0l0x3y2PJz2UiVzDot\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\n<iframe title=\"Taking the Leap: Lauren Palmer on Risk, Resilience, and Redefining Sales Leadership\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=vmw9f-1ab5ed8-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=654771&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=666666\" loading=\"lazy\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n \r\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>We sit down with Lauren Palmer, VP of Global Agency Partnerships at Interlink, for a candid, energizing conversation about what it really takes to thrive\u2014and lead\u2014in sales today.<\/p>\n","protected":false},"author":7,"featured_media":12126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[39,23],"class_list":["post-12125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-future-is-female","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Taking the Leap: Lauren Palmer on Risk, Resilience, and Redefining Sales Leadership | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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