{"id":12131,"date":"2026-05-05T12:47:10","date_gmt":"2026-05-05T16:47:10","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/05\/05\/when-to-build-your-own-stage-with-matt-morris-lightspeed-commerce\/"},"modified":"2026-07-13T11:35:50","modified_gmt":"2026-07-13T11:35:50","slug":"when-to-build-your-own-stage-with-matt-morris-lightspeed-commerce","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/when-to-build-your-own-stage-with-matt-morris-lightspeed-commerce\/12131\/","title":{"rendered":"When to Build Your Own Stage with Matt Morris, Lightspeed Commerce"},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide. In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed&#8217;s owned flagship experience how to decide when to build your own stage versus showing up on someone else&#8217;s,and what separates events that generate attention from those that generate trust. He also shares the audience insight that reshaped how Lightspeed shows up in market, why B2B brands need to fight harder for heart in their experiential work, and what most brands get wrong when they sponsor an event.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to sponsor or be featured on an episode?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Reach out to our team today: <a href=\"mailto:contact@sightlinelive.com\">contact@sightlinelive.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join our newsletter for industry news and expert insights before anyone else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f <a href=\"https:\/\/www.sightlinelive.com\/join\">https:\/\/www.sightlinelive.com\/join<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with us and follow our growing community:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f LinkedIn: <a href=\"https:\/\/www.linkedin.com\/company\/sightline-live\/\">https:\/\/www.linkedin.com\/company\/sightline-live\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Instagram: <a href=\"https:\/\/www.instagram.com\/sightline.live\/\">https:\/\/www.instagram.com\/sightline.live\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the complete SIGHTLINE world:<a href=\"https:\/\/www.sightlinelive.com\/\"> https:\/\/www.sightlinelive.com\/<\/a><\/p>\n\n\n\n<h3 id=\"h-listen-to-all-episodes-on-your-favorite-podcast-platform\" class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/sightline-live\/id1891365005\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/61HCbVKPQXAr14FV1twKYn\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/playlist?list=PLcTvMd3G4U68qe7FjLNDnExbZ26tlKqfj\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<iframe title=\"When to Build Your Own Stage | Matt Morris, Lightspeed Commerce\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=qcgwa-1ab559e-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=none&amp;btn-skin=fb0584\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed&#8217;s owned flagship experience how to decide when to build your own stage versus showing up on someone else&#8217;s,and what separates events that generate attention from those that generate trust.<\/p>\n","protected":false},"author":7,"featured_media":12132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,44],"class_list":["post-12131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-sightline-live"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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