{"id":12134,"date":"2026-05-06T02:18:26","date_gmt":"2026-05-06T06:18:26","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/05\/06\/creative-strategy-in-the-age-of-ai-getting-to-better-work-not-just-faster\/"},"modified":"2026-07-13T12:12:40","modified_gmt":"2026-07-13T12:12:40","slug":"creative-strategy-in-the-age-of-ai-getting-to-better-work-not-just-faster","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/creative-strategy-in-the-age-of-ai-getting-to-better-work-not-just-faster\/12134\/","title":{"rendered":"Creative Strategy in the Age of AI: Getting to Better Work, Not Just Faster"},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">In this episode of <em>AI: Machine Made Learning<\/em>, Leslie Walsh, GM &amp; Head of Strategy at RYA, joins the show to talk about why speed alone is not the goal in an AI-driven world. From the risk of \u201cAI slop\u201d to the importance of human taste, cultural nuance, and proprietary data, Leslie breaks down how marketers can use AI to elevate creative\u2014not dilute it. The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"Creative Strategy in the Age of AI: Getting to Better Work, Not Just Faster\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=isqvn-1ab72d4-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=fb0584\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe>\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ai-machine-made-marketing\/id1833991445\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/42ikfnhdSNythVkO03Q9HY\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/playlist?list=PLcTvMd3G4U69l7Mez7Wrq8POuTgfiGi6e\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, 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out.<\/p>\n","protected":false},"author":7,"featured_media":12135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[35,23],"class_list":["post-12134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-ai-machine-made-marketing","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creative Strategy in the Age of AI: Getting to Better Work, Not Just Faster | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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