{"id":12154,"date":"2025-04-03T14:57:41","date_gmt":"2025-04-03T18:57:41","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/03\/brand-driven-impact-lets-give-brands-the-long-game-they-deserve\/"},"modified":"2026-05-07T18:20:22","modified_gmt":"2026-05-07T22:20:22","slug":"brand-driven-impact-lets-give-brands-the-long-game-they-deserve","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/brand-driven-impact-lets-give-brands-the-long-game-they-deserve\/12154\/","title":{"rendered":"Brand-driven Impact: Let\u2019s Give Brands the Long Game They Deserve"},"content":{"rendered":"\n

In this conversation, we\u2019ll explore why it\u2019s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that\u2019s holistic, customer-centric, and actionable.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this conversation, we\u2019ll explore why it\u2019s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that\u2019s holistic, customer-centric, and actionable. <\/p>\n","protected":false},"author":7,"featured_media":12155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,3],"topics":[2],"class_list":["post-12154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nBrand-driven Impact: Let\u2019s Give Brands the Long Game They Deserve | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/brand-driven-impact-lets-give-brands-the-long-game-they-deserve\/12154\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand-driven Impact: Let\u2019s Give Brands the Long Game They Deserve\" \/>\n<meta property=\"og:description\" content=\"In this conversation, we\u2019ll explore why it\u2019s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that\u2019s holistic, customer-centric, and actionable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/brand-driven-impact-lets-give-brands-the-long-game-they-deserve\/12154\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T18:57:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-12.00.26-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1696\" \/>\n\t<meta property=\"og:image:height\" content=\"1042\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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