{"id":12156,"date":"2025-04-03T15:01:57","date_gmt":"2025-04-03T19:01:57","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/03\/ai-risks-what-brands-and-advertisers-need-to-know\/"},"modified":"2026-05-07T18:32:22","modified_gmt":"2026-05-07T22:32:22","slug":"ai-risks-what-brands-and-advertisers-need-to-know","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ai-risks-what-brands-and-advertisers-need-to-know\/12156\/","title":{"rendered":"AI Risks &#8211; what brands and advertisers need to know"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation. However, alongside these opportunities come significant risks that brands and advertisers must understand and address.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This panel brings together leading experts in data privacy, cybersecurity, risk management, and compliance to explore the critical AI-related risks facing the advertising industry today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation.<\/p>\n","protected":false},"author":7,"featured_media":12157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,46],"topics":[2],"class_list":["post-12156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-aweurope-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Risks - what brands and advertisers need to know | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-risks-what-brands-and-advertisers-need-to-know\/12156\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Risks - what brands and advertisers need to know\" \/>\n<meta property=\"og:description\" content=\"Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-risks-what-brands-and-advertisers-need-to-know\/12156\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T19:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:32:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-12.03.22-PM-1024x543.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"543\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ai-risks-what-brands-and-advertisers-need-to-know\\\/12156\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ai-risks-what-brands-and-advertisers-need-to-know\\\/12156\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"AI Risks &#8211; 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