{"id":12159,"date":"2025-04-03T15:04:14","date_gmt":"2025-04-03T19:04:14","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/03\/money-talks-how-monzos-bold-marketing-and-glitterspheres-sparkle-are-redefining-financial-freedom-for-the-next-generation\/"},"modified":"2026-05-07T18:19:53","modified_gmt":"2026-05-07T22:19:53","slug":"money-talks-how-monzos-bold-marketing-and-glitterspheres-sparkle-are-redefining-financial-freedom-for-the-next-generation","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/money-talks-how-monzos-bold-marketing-and-glitterspheres-sparkle-are-redefining-financial-freedom-for-the-next-generation\/12159\/","title":{"rendered":"Money Talks: How Monzo\u2019s Bold Marketing and Glittersphere\u2019s Sparkle Are Redefining Financial Freedom for the Next Generation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a world where most banks sound like they were written by robots for robots, Monzo is turning banking into a brand that feels. Join Nishma Patel Robb &#8211; founder of Glittersphere and fierce champion of reinvention &#8211; in an unfiltered, one-on-one conversation with AJ Coyne, Monzo\u2019s CMO, as they delve into how creativity, community, and a bit of Barbie-budget banter are transforming how the next generation relates to money. From viral savings challenges to AI-powered storytelling and personalised OOH sass, this session explores how emotion beats explanation when it comes to winning hearts (and wallets). Expect sparkle, strategy, and a few surprises on screen as we unpack what financial freedom really means in 2025 &#8211; and how personal brands and bold marketing are rewriting the rules of banking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where most banks sound like they were written by robots for robots, Monzo is turning banking into a brand that feels.<\/p>\n","protected":false},"author":7,"featured_media":12160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,4],"topics":[2],"class_list":["post-12159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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