{"id":12174,"date":"2025-04-02T15:49:50","date_gmt":"2025-04-02T19:49:50","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/02\/the-attention-revolution-redefining-media-planning\/"},"modified":"2026-05-07T18:31:14","modified_gmt":"2026-05-07T22:31:14","slug":"the-attention-revolution-redefining-media-planning","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-attention-revolution-redefining-media-planning\/12174\/","title":{"rendered":"The Attention Revolution: Redefining Media Planning"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement. Joined by Bottega Veneta\u2019s Global Head of Integrated Media and Deliveroo for Work\u2019s Global Head of Marketing, we\u2019ll dive into bold storytelling, driving emotions through creative and media choices, and the evolving media measurement landscape. Is earning people\u2019s attention now the name of the game? Will attention become the new currency of media?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement.<\/p>\n","protected":false},"author":21,"featured_media":12175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,3],"topics":[2],"class_list":["post-12174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Attention Revolution: Redefining Media Planning | AW360<\/title>\n<meta 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