{"id":1220,"date":"2019-09-27T15:12:06","date_gmt":"2019-09-27T19:12:06","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2019\/09\/27\/mother-may-i-keep-my-job\/"},"modified":"2026-05-07T13:29:22","modified_gmt":"2026-05-07T17:29:22","slug":"mother-may-i-keep-my-job","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mother-may-i-keep-my-job\/1220\/","title":{"rendered":"Mother May I Keep My Job&quest;"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376260 = window.plc376260 || 0;\n            document.write('<' + 'div id=\"placement_376260_' + plc376260+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376260, [300,250], 'placement_376260_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376260++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">After she had her first son, Monique Nelson, Chair and CEO of UniWorld Group, was sidelined from her business and her duties as a mom by <a href=\"https:\/\/www.mayoclinic.org\/diseases-conditions\/bells-palsy\/symptoms-causes\/syc-20370028\">Bell\u2019s palsy.<\/a> This temporary condition causes a sudden weakness in facial muscles, similar to the symptoms of a stroke, which is what Nelson\u2019s husband thought was happening.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was because I was trying to do it all by myself,\u201d Nelson says. \u201cYou can&#8217;t. You won\u2019t be any good for work, and you definitely won\u2019t be any good for your kids.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This is just one example of the tremendous pressure society puts on working mothers. Often, society perceives working moms as an anomaly, when in fact, 71.5% of moms with kids under 18 years old work, according a <a href=\"https:\/\/blog.dol.gov\/2017\/03\/01\/12-stats-about-working-women\">2019 study<\/a> done by the U.S. Department of Labor. According to the same study, working mothers were described as less competent and only 47% were recommended for hire, compared to 87% for childless women. This makes moms in the workplace less likely to take advantage of family-friendly office policies.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSo, what happens when somebody is afraid of being judged or afraid of being seen as uncommitted?\u201d Spencer Gerrol, CEO and Founder of Spark Neuro, asks. \u201cIt changes their behaviors and their own perception of self as well.\u201d<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.advertisingweek360.com\/wp-content\/uploads\/2019\/09\/mom2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For moms in top positions at their companies, being a working mom comes with even more expectations: they are expected to work tirelessly for their companies at the same time as they should \u201cruthlessly prioritize\u201d their families, Reem Abeidoh, Head of Global Go to Market, says.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019ll be honest, I was really nervous when I got pregnant,\u201d Nelson, who was a CEO before she was a mother, says.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.advertisingweek360.com\/wp-content\/uploads\/2019\/09\/mom1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parents at work tend to behave as if they\u2019re not allowed to be parents while they\u2019re there and can only be professionals. According to Abeidoh, parents and professionals are at their best when they behave as their full selves, meaning they allow themselves to be parents and professionals simultaneously.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019ve had employees come in and be afraid to share that they\u2019re about to be parents instead of actually celebrating,\u201d Abeidoh says.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.advertisingweek360.com\/wp-content\/uploads\/2019\/09\/mom4.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">According to Abeidoh, making sure employees go home at a reasonable hour makes them better employees. Going home in the evening allows them to give their brains a break so they can come back to work the next morning refreshed and more productive.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA lot of people forget themselves when they\u2019re at work,\u201d Abeidoh says. \u201cThey are there for the mission, for the vision to help accomplish the tactics and the strategy and they forget themselves. Therefore, they are working really long hours and not putting themselves first and their families first.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Nelson makes the important note that men want to go home and see their kids as well.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.advertisingweek360.com\/wp-content\/uploads\/2019\/09\/mom3.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf you support the father, you support the mother,\u201d Katie Klumper, Principal at Deloitte Digital, says.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">According to Klumper, being a parent actually endows employees with a skillset they would not otherwise have honed. These skills include things like time management, efficiency, coachability and listening and make for better employees and better leaders.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI actually believe that parenting makes you an incredible leader,\u201d Abeidoh says. \u201cIt has a cascading impact.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Moms in the workplace shape the future every day, whether it\u2019s at their job or at home, growing future leaders and innovators. Working moms are more than just \u201cmommy\u201d or \u201cboss\u201d. They\u2019re superheroes.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>Want to learn more about this and other important industry topics? Be sure to visit <a href=\"http:\/\/www.advertisingweek.com\/learn\">AWLearn<\/a>, Advertising Week&#8217;s new your-round education platform.<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photos: Shutterstock \/ Advertising Week<\/em><\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376261 = window.plc376261 || 0;\n            document.write('<' + 'div id=\"placement_376261_' + plc376261+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376261, [300,250], 'placement_376261_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376261++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>Moms in the workplace shape the future every day, whether it\u2019s at their job or at home, growing future leaders and innovators. Working moms are more than just \u201cmommy\u201d or \u201cboss\u201d. They\u2019re superheroes.<\/p>\n","protected":false},"author":7,"featured_media":1221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-1220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mother May I Keep My Job&amp;quest; | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/mother-may-i-keep-my-job\/1220\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mother May I Keep My Job&amp;quest;\" \/>\n<meta property=\"og:description\" content=\"Moms in the workplace shape the future every day, whether it\u2019s at their job or at home, growing future leaders and innovators. 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