{"id":12205,"date":"2025-04-02T16:23:21","date_gmt":"2025-04-02T20:23:21","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/02\/getting-to-the-point-faster-insights-now-for-better-outcomes-later\/"},"modified":"2026-05-07T18:26:00","modified_gmt":"2026-05-07T22:26:00","slug":"getting-to-the-point-faster-insights-now-for-better-outcomes-later","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/getting-to-the-point-faster-insights-now-for-better-outcomes-later\/12205\/","title":{"rendered":"Getting to the Point: Faster Insights Now for Better Outcomes Later"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What are insights for, again?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Marketing budgets are being cut and you are being tasked to do more with less, so optimizing every dollar spent is critical. Shortening the time to determine what\u2019s working gives you a competitive edge. 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