{"id":12218,"date":"2025-04-02T16:57:56","date_gmt":"2025-04-02T20:57:56","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/02\/the-snapchat-generation-unlocking-growth-through-real-connection\/"},"modified":"2026-05-07T18:25:05","modified_gmt":"2026-05-07T22:25:05","slug":"the-snapchat-generation-unlocking-growth-through-real-connection","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-snapchat-generation-unlocking-growth-through-real-connection\/12218\/","title":{"rendered":"The Snapchat Generation: Unlocking Growth Through Real Connection"},"content":{"rendered":"\n

Gen Z has been unfairly written off, painted as lazy, hard to reach, and not worth the investment. But that couldn\u2019t be further from the truth. In reality, they\u2019re the most connected, creative, and influential generation yet, shaping the future of culture, commerce, and brand growth. In this session, we\u2019ll share exclusive insights into Gen Z\u2019s digital behavior, how they drive real business outcomes, and why Snapchat is the platform where brands can build lasting connections with them.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gen Z has been unfairly written off, painted as lazy, hard to reach, and not worth the investment.<\/p>\n","protected":false},"author":21,"featured_media":12219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,4],"topics":[2],"class_list":["post-12218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nThe Snapchat Generation: Unlocking Growth Through Real Connection | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-snapchat-generation-unlocking-growth-through-real-connection\/12218\/\" \/>\n<meta property=\"og:locale\" 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\/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-snapchat-generation-unlocking-growth-through-real-connection\\\/12218\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-snapchat-generation-unlocking-growth-through-real-connection\\\/12218\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"The Snapchat Generation: Unlocking Growth Through Real 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