{"id":12238,"date":"2025-04-02T17:41:21","date_gmt":"2025-04-02T21:41:21","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/02\/cmo-now-a-masterclass-in-sports-marketing-from-a-brand-that-knows\/"},"modified":"2026-05-07T18:22:55","modified_gmt":"2026-05-07T22:22:55","slug":"cmo-now-a-masterclass-in-sports-marketing-from-a-brand-that-knows","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/cmo-now-a-masterclass-in-sports-marketing-from-a-brand-that-knows\/12238\/","title":{"rendered":"CMO NOW: A Masterclass in Sports Marketing, from a Brand that Knows."},"content":{"rendered":"\n

Sports marketing is more than just sponsorships and logos\u2014it\u2019s about passion, connection, and the power of partnership. In this masterclass, we sit down with Nina Bibby, Group Chief Marketing Officer at Barclays, to explore how brands can leverage sport to drive meaningful engagement and long-term impact.<\/p>\n\n\n\n\n\n\n\n

From Barclays\u2019 decades-long partnership with the Premier League to its commitment to women\u2019s sports and global expansion, we\u2019ll unpack what makes a brand partnership successful.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sports marketing is more than just sponsorships and logos\u2014it\u2019s about passion, connection, and the power of partnership.<\/p>\n","protected":false},"author":7,"featured_media":12239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,13],"topics":[2],"class_list":["post-12238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"\nCMO NOW: A Masterclass in Sports Marketing, from a Brand that Knows. | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/cmo-now-a-masterclass-in-sports-marketing-from-a-brand-that-knows\/12238\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO NOW: A Masterclass in Sports Marketing, from a Brand that Knows.\" \/>\n<meta property=\"og:description\" content=\"Sports marketing is more than just sponsorships and logos\u2014it\u2019s about passion, connection, and the power of partnership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/cmo-now-a-masterclass-in-sports-marketing-from-a-brand-that-knows\/12238\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T21:41:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:22:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-2.42.43-PM.png\" \/>\n\t<meta property=\"og:image:width\" 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