{"id":12243,"date":"2025-04-02T17:46:43","date_gmt":"2025-04-02T21:46:43","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/02\/driving-attention-delivering-results-how-ads-on-uber-capture-what-matters\/"},"modified":"2026-05-07T18:22:34","modified_gmt":"2026-05-07T22:22:34","slug":"driving-attention-delivering-results-how-ads-on-uber-capture-what-matters","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/driving-attention-delivering-results-how-ads-on-uber-capture-what-matters\/12243\/","title":{"rendered":"Driving Attention, Delivering Results: How Ads on Uber Capture What Matters"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Consumers today scroll past ads without a second thought. But what if your brand showed up when people are most engaged? Ads on Uber appear in key moments\u2014like tracking a ride or delivery\u2014capturing 100% share of voice and real attention. In this session, Paul Wright, Head of International, Uber Advertising, unpacks why attention is the new currency. He\u2019ll be joined by Mike Follett, CEO of Lumen Research, to explore how attention drives profitability and real business outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers today scroll past ads without a second thought.<\/p>\n","protected":false},"author":7,"featured_media":12244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,14],"topics":[2],"class_list":["post-12243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-travel","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Driving Attention, Delivering Results: How Ads on Uber Capture What Matters | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/driving-attention-delivering-results-how-ads-on-uber-capture-what-matters\/12243\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Attention, Delivering Results: How Ads on Uber Capture What Matters\" \/>\n<meta property=\"og:description\" content=\"Consumers today scroll past ads without a second thought.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/driving-attention-delivering-results-how-ads-on-uber-capture-what-matters\/12243\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T21:46:43+00:00\" \/>\n<meta property=\"article:modified_time\" 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