{"id":12256,"date":"2025-04-01T18:14:34","date_gmt":"2025-04-01T22:14:34","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/all-the-video-under-the-sun\/"},"modified":"2026-05-07T18:30:01","modified_gmt":"2026-05-07T22:30:01","slug":"all-the-video-under-the-sun","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/","title":{"rendered":"All the Video Under The Sun"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Everyone knows The Sun as one of the UK\u2019s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years. But now The Sun has launched its \u2018Sun Originals\u2019 video strategy, bringing high-quality video content to viewers across sports, fashion, politics and more.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In this session, Owen Griffiths, Commercial Revenue Director at The Sun, will discuss this strategic shift, the challenges of developing a video strategy at scale, and what the new output means for brands and agencies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knows The Sun as one of the UK\u2019s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years.<\/p>\n","protected":false},"author":21,"featured_media":12257,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,10],"topics":[2],"class_list":["post-12256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>All the Video Under The Sun | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/all-the-video-under-the-sun\/12256\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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