{"id":12259,"date":"2025-04-01T18:17:23","date_gmt":"2025-04-01T22:17:23","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/the-ctv-experience-reaching-the-modern-consumer\/"},"modified":"2026-05-07T18:30:09","modified_gmt":"2026-05-07T22:30:09","slug":"the-ctv-experience-reaching-the-modern-consumer","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-ctv-experience-reaching-the-modern-consumer\/12259\/","title":{"rendered":"The CTV Experience: Reaching the Modern Consumer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As consumer behaviour continues to shift, exciting new opportunities and approaches are emerging in the world of TV advertising. Brands are turning to CTV for targeted reach, immersive experiences, and measurable results. This session dives into evolving creative strategies, the power of storytelling, and innovations like the Smart TV Homescreen. Hear from experts how CTV is transforming connections and driving impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As consumer behaviour continues to shift, exciting new opportunities and approaches are emerging in the world of TV advertising.<\/p>\n","protected":false},"author":21,"featured_media":12260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,10],"topics":[2],"class_list":["post-12259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The CTV Experience: Reaching the Modern Consumer | AW360<\/title>\n<meta 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