{"id":12261,"date":"2025-04-01T18:20:46","date_gmt":"2025-04-01T22:20:46","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/the-power-of-visual-storytelling-with-dynamo-steven-frayne\/"},"modified":"2026-05-07T18:30:17","modified_gmt":"2026-05-07T22:30:17","slug":"the-power-of-visual-storytelling-with-dynamo-steven-frayne","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-visual-storytelling-with-dynamo-steven-frayne\/12261\/","title":{"rendered":"The Power of Visual Storytelling with Dynamo (Steven Frayne)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this immersive session Steven Frayne (best known as Dynamo) will take you on a journey from his humble street magic beginnings to performing on the biggest stages around the world &#8211; sharing stories of wonder, culminating in performing some of his signature magic live on this stage for all of you, so come prepared!<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Steven has had a groundbreaking career as one of the world\u2019s most popular magicians &#8211; pushing the boundaries of street magic, illusions and death defying stunts that have captivated audiences worldwide.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">His record breaking live tours have sold out arenas, and his hit TV shows (such as Dynamo: Magician Impossible), have entertained millions internationally &#8211; winning countless awards around the world, attracting A-list names from Coldplay and Samuel L Jackson to Cara Delevingne and King Charles \u2013 featuring some of the most mind-blowing moments the world has ever seen.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Having battled severe Crohn\u2019s disease and health issues in recent years, that temporarily sidelined him, Dynamo made a triumphant return in 2020 with \u2018Dynamo is Dead\u2019, a Sky show that combined magic with deeply personal storytelling about his struggles and resilience.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Steven shares some of the most powerful marketing and storytelling moments he\u2019s created for brands, advertisers and broadcasters &#8211; from levitating above London for Pepsi Max, to making catwalk models disappear with Hunter at London Fashion Week, to being the only person in history to survive being buried alive without a coffin 6ft in the ground under 5 tons of soil in a live tv spectacular seen by 1.4 million viewers &#8211; He\u2019s here alive to tell the tales and sharing some of his biggest lessons around creating high impact visual storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this immersive session Steven Frayne (best known as Dynamo) will take you on a journey from his humble street magic beginnings to performing on the biggest stages around the world &#8211; sharing stories of wonder, culminating in performing some of his signature magic live on this stage for all of you, so come prepared!<\/p>\n","protected":false},"author":7,"featured_media":12262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,7],"topics":[2],"class_list":["post-12261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Visual Storytelling with Dynamo (Steven Frayne) | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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