{"id":12264,"date":"2025-04-01T18:23:08","date_gmt":"2025-04-01T22:23:08","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/"},"modified":"2026-05-07T18:30:28","modified_gmt":"2026-05-07T22:30:28","slug":"building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/","title":{"rendered":"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness"},"content":{"rendered":"\n

Davina McCall and Paddy McGuinness are two of the UK\u2019s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment – from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.<\/p>\n\n\n\n\n\n\n\n

Beyond TV, they have both developed hugely successful partnerships with brands across a variety of sectors, as well as diversified their audiences as the media landscape has changed – embracing social media and other platforms incredibly effectively, to build their fanbases & cultivate IP away from TV – across short form, podcasting, live experiences, and many other areas.<\/p>\n\n\n\n\n\n\n\n

In October last year, Davina launched her new chart topping podcast, \u2018Begin Again\u2019, focusing on empowering individuals to embrace midlife by sharing stories of growth and renewal. And Paddy, off the back of galvernising the nation to raise a staggering \u00a310.5million for Children in Need through a 300-mile ultra-endurance cycle challenge, is now touring the UK in his own sold out tour, and about to launch a brand new social entertainment format.<\/p>\n\n\n\n\n\n\n\n

Davina and Paddy both share their career journey, their learnings on creating highly successful talent brand partnerships, and the emerging opportunities for brands and talent in the current changing media landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Davina McCall and Paddy McGuinness are two of the UK\u2019s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment – from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.<\/p>\n","protected":false},"author":7,"featured_media":12265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,3],"topics":[2],"class_list":["post-12264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nBuilding Personal Brands & Partnerships with Davina McCall & Paddy McGuinness | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness\" \/>\n<meta property=\"og:description\" content=\"Davina McCall and Paddy McGuinness are two of the UK\u2019s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment - from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T22:23:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:30:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.24.52-PM-1024x577.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness\",\"datePublished\":\"2025-04-01T22:23:08+00:00\",\"dateModified\":\"2026-05-07T22:30:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-06-at-3.24.52-PM.png\",\"keywords\":[\"AWEurope 2025 Sessions\",\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/\",\"name\":\"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-06-at-3.24.52-PM.png\",\"datePublished\":\"2025-04-01T22:23:08+00:00\",\"dateModified\":\"2026-05-07T22:30:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-06-at-3.24.52-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-06-at-3.24.52-PM.png\",\"width\":2446,\"height\":1378},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\\\/12264\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/","og_locale":"en_US","og_type":"article","og_title":"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness","og_description":"Davina McCall and Paddy McGuinness are two of the UK\u2019s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment - from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/","og_site_name":"AW360","article_published_time":"2025-04-01T22:23:08+00:00","article_modified_time":"2026-05-07T22:30:28+00:00","og_image":[{"width":1024,"height":577,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.24.52-PM-1024x577.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness","datePublished":"2025-04-01T22:23:08+00:00","dateModified":"2026-05-07T22:30:28+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/"},"wordCount":222,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.24.52-PM.png","keywords":["AWEurope 2025 Sessions","Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/","name":"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.24.52-PM.png","datePublished":"2025-04-01T22:23:08+00:00","dateModified":"2026-05-07T22:30:28+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.24.52-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-06-at-3.24.52-PM.png","width":2446,"height":1378},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/building-personal-brands-partnerships-with-davina-mccall-paddy-mcguinness\/12264\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Building Personal Brands & Partnerships with Davina McCall & Paddy McGuinness"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=12264"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12264\/revisions"}],"predecessor-version":[{"id":17956,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12264\/revisions\/17956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/12265"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=12264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=12264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=12264"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=12264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}