{"id":12275,"date":"2025-04-01T12:28:17","date_gmt":"2025-04-01T16:28:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/retail-media-2-0-how-creative-technology-is-driving-engagement-and-performance\/"},"modified":"2026-05-07T12:31:44","modified_gmt":"2026-05-07T16:31:44","slug":"retail-media-2-0-how-creative-technology-is-driving-engagement-and-performance","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/retail-media-2-0-how-creative-technology-is-driving-engagement-and-performance\/12275\/","title":{"rendered":"Retail Media 2.0: How Creative Technology is Driving Engagement and Performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The retail media landscape is evolving rapidly, and TripleLift is at the forefront of this transformation. In this session, Frazer Locke, TripleLift\u2019s Head of International, will explore how brands can leverage creative technology to unlock new, high-impact retail media formats that go beyond standard placements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The retail media landscape is evolving rapidly, and TripleLift is at the forefront of this transformation.<\/p>\n","protected":false},"author":7,"featured_media":12276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,16],"topics":[2],"class_list":["post-12275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-retail","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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