{"id":12282,"date":"2025-04-01T12:39:21","date_gmt":"2025-04-01T16:39:21","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/use-ai-not-ids-for-gdpr-compliant-behavioural-targeting\/"},"modified":"2026-05-07T12:42:12","modified_gmt":"2026-05-07T16:42:12","slug":"use-ai-not-ids-for-gdpr-compliant-behavioural-targeting","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/use-ai-not-ids-for-gdpr-compliant-behavioural-targeting\/12282\/","title":{"rendered":"Use AI \u2013 not IDs \u2013 for GDPR-compliant behavioural targeting"},"content":{"rendered":"\n

With GDPR, behavioural targeting in programmatic advertising has become more challenging. However, advancements in AI have unlocked new ways to reach audiences. In this session, learn how Dstillery, a leading AI targeting company in the US, brings its GDPR-compliant ID-free\u00ae targeting technology to the UK. Michael will share how global brands and agencies are using behavioural targeting over traditional contextual for better scale and performance, navigating privacy and performance in a changing landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

With GDPR, behavioural targeting in programmatic advertising has become more challenging.<\/p>\n","protected":false},"author":21,"featured_media":12283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,46],"topics":[2],"class_list":["post-12282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-aweurope-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nUse AI \u2013 not IDs \u2013 for GDPR-compliant behavioural targeting | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/use-ai-not-ids-for-gdpr-compliant-behavioural-targeting\/12282\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/use-ai-not-ids-for-gdpr-compliant-behavioural-targeting\\\/12282\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/use-ai-not-ids-for-gdpr-compliant-behavioural-targeting\\\/12282\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Use AI \u2013 not IDs \u2013 for GDPR-compliant behavioural 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