{"id":12284,"date":"2025-04-01T12:42:30","date_gmt":"2025-04-01T16:42:30","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/how-brands-leverage-dooh-and-in-store-retail-media\/"},"modified":"2026-05-07T12:46:08","modified_gmt":"2026-05-07T16:46:08","slug":"how-brands-leverage-dooh-and-in-store-retail-media","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-brands-leverage-dooh-and-in-store-retail-media\/12284\/","title":{"rendered":"How Brands Leverage DOOH and In-Store Retail Media"},"content":{"rendered":"\n

Retail Media is the industry’s hot issue, yet close to 80% of purchases are made in-store. This DPAA session looks at how brands use in-store and near store digital out of home media to influence purchase decisions. In addition to the panel discussion, DPAA will share relevant data on retail media from its Omnichannel Decision Makers study in the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"

Retail Media is the industry’s hot issue, yet close to 80% of purchases are made in-store.<\/p>\n","protected":false},"author":7,"featured_media":12285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,16],"topics":[2],"class_list":["post-12284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-retail","topics-editorial"],"acf":[],"yoast_head":"\nHow Brands Leverage DOOH and In-Store Retail Media | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-brands-leverage-dooh-and-in-store-retail-media\/12284\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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