{"id":12286,"date":"2025-04-01T12:46:26","date_gmt":"2025-04-01T16:46:26","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/retail-media-every-little-touchpoint-helps-in-building-brands-2\/"},"modified":"2026-05-07T12:49:14","modified_gmt":"2026-05-07T16:49:14","slug":"retail-media-every-little-touchpoint-helps-in-building-brands-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/retail-media-every-little-touchpoint-helps-in-building-brands-2\/12286\/","title":{"rendered":"Retail Media: Every Little Touchpoint Helps in Building Brands"},"content":{"rendered":"\n

As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix. In this session, Tesco Media\u2014joined by Nestl\u00e9 and Open Mind\u2014explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.<\/p>\n","protected":false},"excerpt":{"rendered":"

As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix.<\/p>\n","protected":false},"author":7,"featured_media":12287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,16],"topics":[2],"class_list":["post-12286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-retail","topics-editorial"],"acf":[],"yoast_head":"\nRetail Media: Every Little Touchpoint Helps in Building Brands | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/retail-media-every-little-touchpoint-helps-in-building-brands-2\/12286\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media: Every Little Touchpoint Helps in Building Brands\" \/>\n<meta property=\"og:description\" content=\"As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/retail-media-every-little-touchpoint-helps-in-building-brands-2\/12286\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T16:46:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T16:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-07-at-9.48.10-AM-1024x596.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"596\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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