{"id":12288,"date":"2025-04-01T12:49:31","date_gmt":"2025-04-01T16:49:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/"},"modified":"2026-05-07T12:51:45","modified_gmt":"2026-05-07T16:51:45","slug":"decoding-the-future-technology-fragmentation-the-women-shaping-retail-media","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/","title":{"rendered":"Decoding the Future: Technology, Fragmentation & the Women Shaping Retail Media"},"content":{"rendered":"\n

Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers. This session explores the key shifts shaping the industry \u2014 from the growing influence of retailers as media owners to the role of RTB in programmatic retail media \u2014 through the lens of innovation, inclusion, and the women helping to shape the future of retail media. We\u2019ll break down the challenges, highlight the need for greater access and collaboration, and explore what the future holds for brands navigating this dynamic space.<\/p>\n","protected":false},"excerpt":{"rendered":"

Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.<\/p>\n","protected":false},"author":7,"featured_media":12289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,16],"topics":[2],"class_list":["post-12288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-retail","topics-editorial"],"acf":[],"yoast_head":"\nDecoding the Future: Technology, Fragmentation & the Women Shaping Retail Media | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/\" \/>\n<meta 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