{"id":12288,"date":"2025-04-01T12:49:31","date_gmt":"2025-04-01T16:49:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/"},"modified":"2026-05-07T12:51:45","modified_gmt":"2026-05-07T16:51:45","slug":"decoding-the-future-technology-fragmentation-the-women-shaping-retail-media","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/","title":{"rendered":"Decoding the Future: Technology, Fragmentation &#038; the Women Shaping Retail Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers. This session explores the key shifts shaping the industry \u2014 from the growing influence of retailers as media owners to the role of RTB in programmatic retail media \u2014 through the lens of innovation, inclusion, and the women helping to shape the future of retail media. We\u2019ll break down the challenges, highlight the need for greater access and collaboration, and explore what the future holds for brands navigating this dynamic space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.<\/p>\n","protected":false},"author":21,"featured_media":12289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,16],"topics":[2],"class_list":["post-12288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-retail","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Decoding the Future: Technology, Fragmentation &amp; the Women Shaping Retail Media | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decoding the Future: Technology, Fragmentation &amp; the Women Shaping Retail Media\" \/>\n<meta property=\"og:description\" content=\"Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T16:49:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T16:51:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-07-at-9.50.55-AM-1024x708.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Decoding the Future: Technology, Fragmentation &#038; the Women Shaping Retail Media\",\"datePublished\":\"2025-04-01T16:49:31+00:00\",\"dateModified\":\"2026-05-07T16:51:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/\"},\"wordCount\":95,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-07-at-9.50.55-AM.png\",\"keywords\":[\"AWEurope 2025 Sessions\",\"Retail\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/\",\"name\":\"Decoding the Future: Technology, Fragmentation & the Women Shaping Retail Media | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-07-at-9.50.55-AM.png\",\"datePublished\":\"2025-04-01T16:49:31+00:00\",\"dateModified\":\"2026-05-07T16:51:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-07-at-9.50.55-AM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-07-at-9.50.55-AM.png\",\"width\":1932,\"height\":1336},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\\\/12288\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Decoding the Future: Technology, Fragmentation &#038; the Women Shaping Retail Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\",\"name\":\"Becky Johnson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"Becky Johnson\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Decoding the Future: Technology, Fragmentation & the Women Shaping Retail Media | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/","og_locale":"en_US","og_type":"article","og_title":"Decoding the Future: Technology, Fragmentation & the Women Shaping Retail Media","og_description":"Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/","og_site_name":"AW360","article_published_time":"2025-04-01T16:49:31+00:00","article_modified_time":"2026-05-07T16:51:45+00:00","og_image":[{"width":1024,"height":708,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-07-at-9.50.55-AM-1024x708.png","type":"image\/png"}],"author":"Becky Johnson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Becky Johnson"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/"},"author":{"name":"Becky Johnson","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4"},"headline":"Decoding the Future: Technology, Fragmentation &#038; the Women Shaping Retail Media","datePublished":"2025-04-01T16:49:31+00:00","dateModified":"2026-05-07T16:51:45+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/"},"wordCount":95,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-07-at-9.50.55-AM.png","keywords":["AWEurope 2025 Sessions","Retail"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/","name":"Decoding the Future: Technology, Fragmentation & the Women Shaping Retail Media | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-07-at-9.50.55-AM.png","datePublished":"2025-04-01T16:49:31+00:00","dateModified":"2026-05-07T16:51:45+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-07-at-9.50.55-AM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-07-at-9.50.55-AM.png","width":1932,"height":1336},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/decoding-the-future-technology-fragmentation-the-women-shaping-retail-media\/12288\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Decoding the Future: Technology, Fragmentation &#038; the Women Shaping Retail Media"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4","name":"Becky Johnson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"Becky Johnson"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=12288"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12288\/revisions"}],"predecessor-version":[{"id":17966,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/12288\/revisions\/17966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/12289"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=12288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=12288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=12288"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=12288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}