{"id":12298,"date":"2025-04-01T13:05:17","date_gmt":"2025-04-01T17:05:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/more-content-better-results-how-brands-are-using-genai-to-drive-performance\/"},"modified":"2026-05-07T13:07:55","modified_gmt":"2026-05-07T17:07:55","slug":"more-content-better-results-how-brands-are-using-genai-to-drive-performance","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/more-content-better-results-how-brands-are-using-genai-to-drive-performance\/12298\/","title":{"rendered":"More Content = Better Results: How Brands are Using GenAI to Drive Performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities. While many organizations are eager to adopt this technology, its real impact comes from how teams collaborate and refine their workflows to enhance both creativity and efficiency. When creatives and marketers work in sync, they can fully harness the power of Generative AI to produce more impactful content, faster.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Join us to explore how Adobe is fostering this collaboration, helping teams boost content production and gain deeper creative insights through our latest Generative AI innovations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.<\/p>\n","protected":false},"author":7,"featured_media":12299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,46],"topics":[2],"class_list":["post-12298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-aweurope-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More Content = Better Results: How Brands are Using GenAI to Drive Performance | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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