{"id":12304,"date":"2025-04-01T13:11:24","date_gmt":"2025-04-01T17:11:24","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/ai-in-paid-media-from-pocs-to-full-scale-transformation-2\/"},"modified":"2026-05-07T13:14:09","modified_gmt":"2026-05-07T17:14:09","slug":"ai-in-paid-media-from-pocs-to-full-scale-transformation-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ai-in-paid-media-from-pocs-to-full-scale-transformation-2\/12304\/","title":{"rendered":"AI in Paid Media: From POCs to Full-Scale Transformation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation. This session explores how companies are building integrated, multi-agent AI platforms that span the entire media value chain, enhancing strategic capabilities and reshaping marketing operations.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Empathy Lab, an AI-native agency founded by data scientists and engineers, will showcase real-world AI solutions and share insights from partnerships with top brands, retailers, and media agencies driving the biggest innovations.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Expect to see tangible examples of AI-powered media transformation, including the shift toward in-house, custom-built AI solutions embedded within proprietary data and tech stacks. Discover how this approach goes beyond productivity gains\u2014enabling brands to forge stronger consumer connections, rapidly implement high-impact use cases, and extend AI\u2019s influence from media to marketing and broader commercial operations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.<\/p>\n","protected":false},"author":7,"featured_media":12305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,46],"topics":[2],"class_list":["post-12304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-aweurope-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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