{"id":12307,"date":"2025-04-01T13:14:26","date_gmt":"2025-04-01T17:14:26","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/the-power-of-premium-music-video-in-todays-ad-ecosystem\/"},"modified":"2026-05-07T13:21:49","modified_gmt":"2026-05-07T17:21:49","slug":"the-power-of-premium-music-video-in-todays-ad-ecosystem","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-premium-music-video-in-todays-ad-ecosystem\/12307\/","title":{"rendered":"The Power of Premium Music Video in Today\u2019s Ad Ecosystem"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today\u2019s advertising ecosystem. Discover how Vevo\u2019s premium content and unique position in the video and CTV landscape create powerful opportunities for brands to drive engagement. We\u2019ll explore the growing impact of ad-supported streaming, Vevo\u2019s latest innovations and strategies for reaching audiences in an increasingly fragmented media environment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today\u2019s advertising ecosystem.<\/p>\n","protected":false},"author":7,"featured_media":12308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,5],"topics":[2],"class_list":["post-12307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 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