{"id":12315,"date":"2025-04-01T13:30:48","date_gmt":"2025-04-01T17:30:48","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/01\/in-store-retail-media-selling-more-in-store\/"},"modified":"2026-05-07T13:34:06","modified_gmt":"2026-05-07T17:34:06","slug":"in-store-retail-media-selling-more-in-store","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/in-store-retail-media-selling-more-in-store\/12315\/","title":{"rendered":"In-Store Retail Media: Selling More in Store"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">STRATACACHE Founder and CEO, Chris Riegel presents why in-store is the battleground on which brands stand to claim the greatest victories when it comes to conversions, sales and profits.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Following his presentation Chris will then sit down with agency and brand experts to discuss just how the evolution of in-store retail media is impacting retailer relationships, marketing strategy and sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.<\/p>\n","protected":false},"author":7,"featured_media":12316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[46,16],"topics":[2],"class_list":["post-12315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-sessions","tag-retail","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>In-Store Retail Media: Selling More in Store | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/in-store-retail-media-selling-more-in-store\/12315\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-Store Retail Media: Selling More in Store\" \/>\n<meta property=\"og:description\" content=\"Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/in-store-retail-media-selling-more-in-store\/12315\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T17:30:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T17:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-07-at-10.33.20-AM-1024x584.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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