{"id":12359,"date":"2026-05-10T15:30:22","date_gmt":"2026-05-10T19:30:22","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/05\/10\/aw-throwback-the-debut-of-the-blue-mm\/"},"modified":"2026-05-10T15:31:30","modified_gmt":"2026-05-10T19:31:30","slug":"aw-throwback-the-debut-of-the-blue-mm","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/aw-throwback-the-debut-of-the-blue-mm\/12359\/","title":{"rendered":"AW Throwback: The Debut of the Blue M&#038;M"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Do you remember when a typical bag of plain M&#038;M\u2019s didn\u2019t have blue candies inside it? The plain M&#038;M\u2019s colors were brown, orange, red, yellow, green, and tan up until the mid 1990s.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Yes, you read that last color correctly. Tan M&#038;M\u2019s existed until a 1995 vote to elect a new candy color in the lineup changed everything.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;Vote For The New M&amp;M&rsquo;s Color!&#8221;<\/strong><\/h2>\r\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/05\/mms_vote_blue.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mars, Incorporated launched an election promotion to vote for a new M&#038;M\u2019s color in 1995. Four choices were on the ballot: blue, purple, pink, or no change. Consumers voted by calling the hotline number 1-800-FUN-COLOR.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The winning color was blue, which accounted for 54% of <a href=\"https:\/\/www.sfgate.com\/news\/article\/blue-gets-most-votes-in-m-m-color-contest-3038671.php\" target=\"_blank\" rel=\"noopener\">more than 10 million votes<\/a> cast. (It would be 27 years before Purple joined the crew as an official <a href=\"https:\/\/popicon.life\/mms-new-character-purple\/\" target=\"_blank\" rel=\"noopener\">M&#038;M\u2019s spokescandy<\/a> in 2022.)<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The tan M&#038;M entered retirement with blue replacing it in the plain M&#038;M\u2019s lineup, and a series of commercials debuted to introduce the new Blue M&#038;M.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/05\/blue_mms_candies_3.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In one of the first spots starring Blue, audiences see Blue dancing alongside <em>another<\/em> Blue M&#038;M on stage. The creation of a <a href=\"https:\/\/www.youtube.com\/watch?v=CQjFf_G7nDw\" target=\"_blank\" rel=\"noopener\">second Blue M&#038;M<\/a>, shaped like Red since Blue is the same height as Yellow, appears to be done purely for the purposes of this specific ad. Red and Yellow want to snag the commercial gig and attempt to pass themselves off as Blue M&#038;M\u2019s with the help of some paint.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Since then, the <a href=\"https:\/\/www.mms.com\/en-us\/explore\/mms-characters\/blue\" target=\"_blank\" rel=\"noopener\">Blue M&#038;M<\/a> has naturally fit in with the rest of the spokescandies. He\u2019s revealed little-known truths about being an M&#038;M to consumers, like how you must wade into the chocolate with a buddy instead of diving into the pool. (<a href=\"https:\/\/www.youtube.com\/watch?v=JQvUUNnMfbw\" target=\"_blank\" rel=\"noopener\">It\u2019s for insurance purposes.<\/a>)<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2026\/05\/blue_mms_candies.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But we do need to mention the moment when the M&#038;M\u2019s split up to pursue solo careers, and a campaign ran to reunite the spokescandies in 2011.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Blue enjoyed a brief stint during this time as a member of the <a href=\"https:\/\/www.youtube.com\/watch?v=dsB0pnMNo9c\" target=\"_blank\" rel=\"noopener\">Blue Man Group<\/a>. He was born for that gig.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you remember when a typical bag of plain M&#038;M\u2019s didn\u2019t have blue candies inside it?<\/p>\n","protected":false},"author":7,"featured_media":12360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-12359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AW Throwback: The Debut of the Blue M&amp;M | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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