{"id":12365,"date":"2026-05-11T02:33:47","date_gmt":"2026-05-11T06:33:47","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/05\/11\/from-attribution-to-intention-asking-better-questions-to-drive-real-growth\/"},"modified":"2026-05-12T12:35:29","modified_gmt":"2026-05-12T16:35:29","slug":"from-attribution-to-intention-asking-better-questions-to-drive-real-growth","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-attribution-to-intention-asking-better-questions-to-drive-real-growth\/12365\/","title":{"rendered":"From Attribution to Intention: Asking Better Questions to Drive Real Growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of Modern Marketing and Measurement, I\u2019m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters\u2014people. Laura shares why the industry\u2019s obsession with tracking everything can miss the bigger picture, and how shifting from attribution to intention helps uncover what truly drives behavior. 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matters\u2014people.<\/p>\n","protected":false},"author":7,"featured_media":12366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[5],"topics":[34,23],"class_list":["post-12365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-data","topics-modern-marketing-measurement-podcast","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Attribution to Intention: Asking Better Questions to Drive Real Growth | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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