{"id":12373,"date":"2024-10-10T13:51:06","date_gmt":"2024-10-10T17:51:06","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/the-power-of-passions-the-future-of-brand-engagement\/"},"modified":"2026-05-13T13:55:13","modified_gmt":"2026-05-13T17:55:13","slug":"the-power-of-passions-the-future-of-brand-engagement","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-passions-the-future-of-brand-engagement\/12373\/","title":{"rendered":"The Power of Passions: The Future of Brand Engagement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today\u2019s digital landscape, consumer passion for movies, TV, sports, and music is stronger than ever, but how they engage has evolved. This panel will explore the role of social media, especially platforms like Snapchat, in shaping brand engagement by tapping into these passions. We\u2019ll discuss consumer behaviors and real-world strategies for brands to create authentic, emotional connections, fostering loyalty and advocacy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital landscape, consumer passion for movies, TV, sports, and music is stronger than ever, but how they engage has evolved.<\/p>\n","protected":false},"author":7,"featured_media":12374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,3],"topics":[2],"class_list":["post-12373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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