{"id":12381,"date":"2024-10-10T13:59:06","date_gmt":"2024-10-10T17:59:06","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/the-power-of-latin-music-a-conversation-with-rimas-entertainment-eladio-carrion-and-uta\/"},"modified":"2026-05-13T14:14:37","modified_gmt":"2026-05-13T18:14:37","slug":"the-power-of-latin-music-a-conversation-with-rimas-entertainment-eladio-carrion-and-uta","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-latin-music-a-conversation-with-rimas-entertainment-eladio-carrion-and-uta\/12381\/","title":{"rendered":"The Power of Latin Music – A Conversation with RIMAS Entertainment, Eladio Carri\u00f3n and UTA"},"content":{"rendered":"\n

The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started. Latin music is the fastest growing genre on streaming platforms in the US. The genre has grown 10% annually over the last decade and Latin consumer spending power is estimated to reach $2 trillion this year.<\/p>\n\n\n\n\n\n\n\n

Join us for a conversation with some of the leaders behind this genres global movement and hear their perspectives on how Latin music is driving culture, what lies ahead, and the important role brands and advertisers play.<\/p>\n","protected":false},"excerpt":{"rendered":"

The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started.<\/p>\n","protected":false},"author":7,"featured_media":12382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,4],"topics":[2],"class_list":["post-12381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nThe Power of Latin Music - A Conversation with RIMAS Entertainment, Eladio Carri\u00f3n and UTA | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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