{"id":12384,"date":"2024-10-10T14:15:12","date_gmt":"2024-10-10T18:15:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/casting-a-vision-reimagining-advertising-through-the-hollywood-lens\/"},"modified":"2026-05-13T14:18:41","modified_gmt":"2026-05-13T18:18:41","slug":"casting-a-vision-reimagining-advertising-through-the-hollywood-lens","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/casting-a-vision-reimagining-advertising-through-the-hollywood-lens\/12384\/","title":{"rendered":"Casting a Vision: Reimagining Advertising Through the Hollywood Lens"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Strategic merging of branding and talent is driving the intersection of Hollywood and Madison Avenue for some of the world\u2019s most recognizable companies. From Super Bowl to the Olympics, creating impactful and memorable advertising experiences through a blend of entertainment and product ethos is key to brand reinvention and recognition. Common, Andrew Panay, and Vinayak Hegde are coming together to break down how they\u2019ve found success with this creative advertising model and what\u2019s next for the future of their advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategic merging of branding and talent is driving the intersection of Hollywood and Madison Avenue for some of the world\u2019s most recognizable companies.<\/p>\n","protected":false},"author":7,"featured_media":12385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,13],"topics":[2],"class_list":["post-12384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast 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