{"id":12386,"date":"2024-10-10T14:19:10","date_gmt":"2024-10-10T18:19:10","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/news-as-a-brand-builder-the-power-of-quality-journalism\/"},"modified":"2026-05-13T14:22:36","modified_gmt":"2026-05-13T18:22:36","slug":"news-as-a-brand-builder-the-power-of-quality-journalism","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/news-as-a-brand-builder-the-power-of-quality-journalism\/12386\/","title":{"rendered":"News as a Brand Builder: The Power of Quality Journalism"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With the 2024 Presidential Election fast approaching, the importance of quality journalism cannot be overstated. News readers are consuming over six stories a day, reflecting a significant surge in engagement. However, brands remain cautious about advertising in news due to concerns about \u2018brand safety.\u2019<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Join us for a distinguished panel discussion on how brands should engage with the news media, the value of marketing to news audiences, and what to anticipate for the remainder of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This conversation will provide critical insights for navigating the evolving media landscape.<\/p>\n","protected":false},"author":21,"featured_media":12387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,7],"topics":[2],"class_list":["post-12386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>News as a Brand Builder: The Power of Quality Journalism | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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