{"id":12391,"date":"2024-10-10T14:27:11","date_gmt":"2024-10-10T18:27:11","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/10\/from-boardrooms-to-the-oval-office-a-human-centric-approach-to-marketing\/"},"modified":"2026-05-13T14:38:23","modified_gmt":"2026-05-13T18:38:23","slug":"from-boardrooms-to-the-oval-office-a-human-centric-approach-to-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-boardrooms-to-the-oval-office-a-human-centric-approach-to-marketing\/12391\/","title":{"rendered":"From Boardrooms to the Oval Office: A Human-Centric Approach to Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What do the Head of Digital Comms at The White House, the CMO of Autodesk, Meet Cutes, Hunter Prosper, and your favorite creators have in common? They&#8217;re all working to create genuine authentic connections with audiences. They&#8217;ll be taking the stage to discuss corporate and governmental approaches to storytelling, building trust and meaningful engagement across diverse platforms, and the ways in which creators can help connect with audiences on a personal level &#8211; whether for a product or a presidency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do the Head of Digital Comms at The White House, the CMO of Autodesk, Meet Cutes, Hunter Prosper, and your favorite creators have in common?<\/p>\n","protected":false},"author":7,"featured_media":12392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[47,3],"topics":[2],"class_list":["post-12391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2024-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Boardrooms to the Oval Office: A Human-Centric Approach to Marketing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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